Amazon is making a bigger bet on influencer marketing to drive sales. A new tool pairs creators with brands and offers creators bigger commissions. Link Verweis
Amazon is testing a feature in its app that would show users a TikTok-style photo and video feed of products for shoppers to share with other users Link Verweis
Amazon’s proposed acquisition of iRobot for $1.7 bn could push its annual spending on acquisitions to a new high, when combined with its purchase of MGM for $8.45 bn and…
Brands say they are shifting their advertising dollars to e-commerce giant Amazon due to poor effectiveness of social ads on Facebook, Instagram and Google. Link Verweis
Prime Day is the best example of socialcommerce in the U.S. - videos tagged with primeday2022 were viewed 52 million times on TikTok. Shoppers turned to social networks to discover…
Amazon’s Custom Electric Delivery Vehicles from Rivian Start Rolling Out Across the U.S. Link Verweis
Amazon said it had reached a $3.9 billion deal to acquire One Medical, a network of primary care clinics. The move is a big step in its plans to become…
Amazon patents virtual product placement technology Link Link Link Verweis
Amazon will deliver packages to customers by bike and on foot for the first time in the UK to reduce emissions Link Verweis
Wie erwartet: Amazon führt einen neuen Analysedienst ein, um Marken zu unterstützen: „Store Analytics“ bietet Marken Einblicke in die Performance ihrer Produkte, Werbeaktionen und Werbekampagnen in Amazon Go und Fresh…